How many hours do you spend on your phone compared to flipping through a magazine? I can tell you that in the ****** magazine there is an advertisement for the **** brand, but the rest of the magazine has no memory. We see what interests us, just like we do now on Instagram, Tik Tok, Facebook… thanks to algorithms. Let's take a closer look at Instagram.
Why Instagram?
People come to Instagram for inspiration and to discover things that matter to them, including branded content.
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60% of people say they discover new products on instagram.
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80% increase in time spent watching video on instagram
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200 million or more Instagrammers visit at least one product per day
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1/3 of the most watched stories come from companies
Instagram and social media in general are content creation platforms, and content is what sells. Content is king, anyone who knows anything about marketing knows that. In the world of COVID, it's not easy to create content from your living room.
So what do you do when you can't go out and do a photoshoot?
You can search for "User Generated Content". In 2020, 39% of brands spent more than 20% of their marketing budget on influencer marketing in the US and Canada.
Sounds like a lot to spend, doesn't it?
The world of wine is nowhere near as big as the world of fashion, for example, but it's growing and it's time it started marketing to a younger audience.
Want to discover a brand that speaks to an audience in need of renewal?
Discover Aubert & Mathieu, a young trading house based in the South of France in full expansion.
Want to invest in influencer marketing?
Influencers, by default, are content production experts. You can ask them to create premium content that you can then use on your own channels. Per content, you can request videos, photos, even blog posts, which is great for SEO and means you don't have to hire someone to do it for you.
Second, you create brand awareness. What you don't do directly is sell. Is that a weird statement to make? Maybe, but it's true.
So the role of the influencer is to create content, sales are out of their control and a number of factors come into play: price, website, company, delivery costs , the weather, everything.
Don't neglect influencer marketing anymore because the wine of tomorrow will be made with influencers.
Some awesome accounts:
and so many others…
