FEADER

Aubert et Mathieu

FEADER

Project description

SAS Grapes & Co, founded in 2018 in Carcassonne, carries the Aubert & Mathieu wine brand, a committed négociant house from Languedoc-Roussillon. The company develops premium, responsible, and innovative wines intended for French and international markets, with a strong export orientation.

As part of its development, Grapes & Co has undertaken a major project to strengthen its organization, commercial positioning, and international development strategy. This project is part of a controlled growth dynamic, aimed at creating value for the region and enhancing the value of regional agricultural production.

The project is supported by the European Union through the European Agricultural Fund for Rural Development (EAFRD) as well as by the Occitanie Region, under the National Strategic Plan 2023–2027 – intervention 73.3 "Support for investments by agri-food companies".

Project objectives

This project aims to achieve several complementary objectives:

– To structure and strengthen the company to support its strong growth, particularly in exports, which now account for the majority of its turnover.
– To develop access to new high-value-added international markets, while consolidating its presence in existing markets.
– To strengthen sales teams and strategic skills to ensure sustainable and long-term development.
– To enhance the value of regional agricultural production by relying on a network of partner winegrowers, mostly located in Occitanie, based on contractual agreements and fair remuneration.
– To continue the company's environmental and social commitment, notably through an ambitious CSR approach, carbon footprint reduction, eco-design of products, and the acquisition of recognized labels.
– To accelerate the digitalization and modernization of management, marketing, and communication tools, in order to improve the overall performance of the company.

Through this project, Grapes & Co aims to reach a new level of development, consolidate its role as an ambassador for Languedoc wines internationally, and actively contribute to the economic, agricultural, and environmental dynamism of the region.

Funding

This project benefits from the financial support of the European Union (EAFRD) and the Occitanie Region, illustrating the joint commitment of public stakeholders to the development of agri-food companies, employment, and the enhancement of regional agricultural sectors.