Social networks: Essential levers? Here is a non-exhaustive guide to the influence of wine.
How many hours do you spend on your phone versus flipping through a magazine? I can tell you that in the ****** magazine there is an advertisement for the **** brand, however the rest of the magazine has no memory. We see what interests us, just like we do now on Instagram, TikTok, Facebook… thanks to algorithms. Let's take a closer look at Instagram.
Why Instagram?
People come to Instagram to get inspired and discover things they care about, including branded content.
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60% of people say they discover new products on Instagram.
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80% increase in time spent watching video on Instagram
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200 million or more, Instagrammers visit at least one product per day
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1/3 of the most viewed stories come from businesses
Instagram and social media in general are content creation platforms, and content is what sells. Content is king, anyone who knows anything about marketing knows that. In the world of COVID, it's not easy to create content from your living room.
So what do you do when you can't go out and do a photoshoot?
You can search for “user-generated content”. In 2020, 39% of brands spent more than 20% of their marketing budget on influencer marketing in the United States and Canada.
Seems like a lot to spend, doesn't it?
The world of wine is nowhere near as big as the world of fashion for example, but it is growing and it is time that it starts marketing tailored to a younger audience.
Do you want to discover a brand that speaks to an audience in need of renewal?
Do you want to invest in influencer marketing?
Influencers, by default, are experts in content production. You can commission them to create premium content that you can then use on your own channels. By content, you can request videos, photos, even blog posts, which is perfect for SEO and means you don't have to employ someone to do it for you.
Second, you raise awareness about your brand. What you don't do directly is sell. Is that a weird statement to make? Maybe, but it's true.
The role of the influencer is therefore to create content, sales are out of their control and a number of factors come into play: price, website, company, delivery costs, weather , All.
Don't neglect influencer marketing anymore, because the wine of tomorrow will be made with influencers.
